Driving Environmental Responsibility in the Workplace

As part of Green Roof’s commitment to Environmental, Social, and Governance (ESG) principles, we have launched a Single-Use Plastic Reduction and Biodiversity Awareness Campaign across our business units. The initiative aims to reduce workplace plastic waste, encourage more sustainable everyday practices, and strengthen employees’ awareness of local biodiversity.

Green Roof Indonesia Leads the Campaign

Jakarta is the first office to implement the initiative. As the campaign’s pioneer, Green Roof Indonesia distributed 17 reusable tumblers and tote bags to employees as practical alternatives to replace disposable plastic bottles, cups, and shopping bags. By incorporating reusable items into daily routines, the initiative encourages employees to make more conscious choices and reduce their reliance on single-use plastics in the workplace.

Connecting Everyday Actions with Biodiversity Awareness

Alongside practical waste-reduction measures, the campaign integrates biodiversity education to foster a deeper appreciation of Indonesia’s natural heritage. The distributed tumblers feature custom designs showcasing five endemic species of Indonesia. Each design is accompanied by an infographic covering their habitat, distribution information, IUCN Red List status, and ongoing conservation efforts: 

         Greater Bird-Of-Paradise                           Java Peafowl                                 Green Swallowtail                                Knobbed Hornbill                               Komodo Dragon

Advancing Long-Term Sustainability Goals

The campaign supports Green Roof Asia’s broader commitment to integrating environmental responsibility into workplace practices. Led by our ESG team, we continue to explore practical opportunities to foster a more sustainable workplace culture, we continue to explore practical opportunities to foster a more sustainable workplace culture.

The campaign’s impact will be monitored as part of the company’s Greenhouse Gas (GHG) reporting process. Through combining actionable plastic reduction with meaningful biodiversity education, Green Roof continues to demonstrate how corporate initiatives can drive lasting environmental impact.

Starting in Jakarta, the initiative will provide a foundation for other business units to adapt the campaign to their local contexts and contribute to the company’s broader sustainability commitment.